Legal Updates RSS
Making Sure Your Good Deeds Go Unpunished: Legal Compliance for Cause-Related Marketing Campaigns
May 23, 2011
Cause-related marketing campaigns, such as (RED) and LiveStrong, are popular and often successful marketing tools in which for-profit businesses and non-profit organizations partner to increase brand recognition and raise the public's perception of both organizations. However, it is important to remember that although these types of marketing campaigns promote and benefit good causes, they are still regulated by state and federal laws. Failure to follow these laws can lead to fines and bad publicity for both your company and the charity you are supporting.