News RSS
Advertising Age Article Quotes Michael Mc Sunas on Comparative Advertising
May 15, 2009
Comparative ads--from soup taste tests to the bitter Microsoft and Apple computer wars--have made a comeback as marketers have scrambled for market share during this recession. Attack ads can be a winning strategy if executed smartly, but a costly misstep that could leave you with a legal battle on your hands if you're not careful.
To access this article, please click here.